The Marketing Audit: A Systematic Approach to Honest Assessment of Your Company's Marketing Affairs

The Marketing Audit: A Systematic Approach to Honest Assessment of Your Company's Marketing Affairs

Author(s):: Jones, C. G. ( SaleScope, Inc. )
Publication title:: Conference proceedings at ANTEC '98 : plastics on my mind, Society of Plastics Engineers, Atlanta, Georgia, April 26-April 30, 1998
Title of ser.:: Annual Technical Conference - ANTEC : Society of Plastics Engineers Annual Technical Papers
Ser. no.:: 44(3)
Pub. Year:: 1998
Vol.:: 3
Page(from):: 2770
Page(to):: 2774
Pages:: 5
Pub. info.:: Brookfield Center, CT: Society of Plastics Engineers, Inc. (SPE)
ISBN:: 9781566766692 [1566766699]
Language:: English
Call no.:: S42700/44-3
Type:: Conference Proceedings

Details

TDL ID:	ZA00019223
Series ID:	PA00000030
Conf. info. (Name):	ANTEC '98 : Annual Technical Conference
Conf. info. (Number):	56th
Conf. info. (Venue):	Atlanta, GA, USA
Conf. info. (Date):	1998.04.26-1998.04.30
Note for article:	MARKETING AND MANAGEMENT DIVISION

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